Who We Are
OUR STORY
Fortüne Coffee
Fortüne Coffee is a woman-led coffee-processing company rooted in Liberia and Ghana. Founded in 2024, we exist to showcase West Africa’s rich coffee heritage and bridge gaps in local markets. Our unique identity lies in our ability to cater to the diverse preferences of global coffee enthusiasts. By offering a curated selection of Liberica, Arabica, and Robusta, we elevate the coffee experience, providing specialised flavours that go beyond the everyday cup
Our love for the environment and community empowerment drives us to source our coffee beans from local farmers committed to sustainable farming practices. This ensures that each cup you brew is delicious, sustainable, and ethically produced. Our coffees are carefully processed and packaged under strict hygienic conditions, retaining each variant’s natural freshness, quality, and unique flavour.
Leadership with a Purpose
Dr Fortune Agbele: Fortune’s passion for coffee began long before her doctoral studies or her career in governance. It started with the aroma of her grandmother’s coffee pot, brewing the comforting, home-grown flavor known as Ziavitutui. This childhood memory stayed with her through years of research and writing, where coffee became her trusted companion.
A PhD in Political Science and a career in governance and international development later taught Fortune the importance of empowerment and equity. While serving as an international election observer in 2023, she became acquainted with Liberia’s long and storied history of coffee production, which dates back to the 19th century.
Seeing coffee trees thriving naturally across the landscape of Lofa County, she recognized a profound opportunity to honor this heritage while bridging a critical market gap. Today, she combines her consultant’s precision with her lifelong passion to bring the finest West African Arabica, Liberica, and Robusta to the world. For Fortune, every cup is an act of leadership with a purpose, connecting the warmth of her grandmother’s kitchen to a sustainable, empowered future for West African farmers.
Sarah Ama Kyere | Brand & Growth Lead. With a background in psychology, Sarah brings a human-centred approach to Fortüne Coffee. She coordinates our marketing efforts and sales activations while supporting our HR processes. By blending her understanding of human behaviour with creative strategy, Sarah ensures that every interaction with our brand is thoughtful, consistent, and impactful.
Core Values
Fortune Coffee is commited to:
Showcasing West Africa’s distinctive coffee heritage through sustainably sourced, premium beans.
Supporting sustainable livelihoods and fair value for local coffee farmers.
Delivering quality coffee and a memorable experience for every customer
Our Mission
Our mission is to honour West Africa’s rich coffee culture by producing responsibly sourced coffee that reflects the distinctive flavour of each variant, while highlighting the farmers, origins, and stories behind every cup.